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Dream Big Darling "Flourish" Scholarship 2021
DREAM BIG DARLING UNVEILS NEW “FLOURISH” SCHOLARSHIP Nonprofit Teams with Millinger Group to Provide Professional Development for Women in Wine & Spirits Industry Paso Robles, CA—D... READ MORE >
OCTOBER BREAST CANCER AWARENESS MONTH 2020
October is Breast Cancer Awareness Month, and in our industry, we all know someone that has gone through it or is going through it. Breast Cancer is the 2nd most common cancer among women in the United States. Each year in the Unite... READ MORE >
DISCOVER ALL THINGS BITTER WITH JÄGERMEISTER 2020
Jägermeister Cold Brew Coffee Leading the Bitter Conversation w/ ... READ MORE >
JAGERMEISTER BECOMES THE OFFICIAL SHOT OF THE NHL 2019
Jägermeister, the official shot of the NHL, kicked off the return to hockey with a robust media plan on NBC/NBCSN/ NHL channels and two national sweepstakes.The first s... READ MORE >
DEER & BEER 2020
Before the Covid-19 pandemic, I had the amazing opportunity to carry on our 2019 Deer & Beer initiatives into 2020. I hit up a few more independent Craft Breweries, pairing gre... READ MORE >
JÄGERMEISTER #SAVETHENIGHT RELIEF UPDATE 2020
Since Launching in the US on April 9th, Mast-Jägermeister US has donated over $90,000 in funds by hosting Meister Sessions with Willy Shine. Every Thursday at 8 pm, B... READ MORE >
JÄGERMEISTER COLD BREW COFFEE HAS ARRIVED 2020
WHAT BARTENDERS ARE SAYING Brian Prugalidad - San Diego, CAI would say that Jägermeister Cold Brew is just as incredible as you would expect, with applications that stretch far beyond expectatio... READ MORE >
JÄGERMEISTER AKADEMIE LAUNCH & CELEBRATES CLASS OF 2019
WHAT THEY ARE SAYING Cassaundra Hollaway - Society Lounge What a blast with some incredible people, great dance moves, and all that yummy Jäger!! Thank you for letting us take part in such a fun prog... READ MORE >
INDUSTRY RESOURCES 2020
To our industry family & friends: We hope you are safe and following the advice of the CDC, federal and local leaders to stay home, participate in social distancing, work remotely if you can, and self-quarantine to help minimize the spread and... READ MORE >
#SAVETHENIGHT Relief Program 2020
In 2020 a part of #SAVETHENIGHT in the US Mast-Jägermeister US launched Meister Sessions with Willy Shine. The Meister of the week chose a charity, near and dear to their heart, asked viewers to join Jägermeister in donating. The Meisters involved... READ MORE >
FIRST RESPONDERS/ USFRA PARTNERSHIP 2020
For more than 80 years, Mast-Jägermeister has been committed to supporting local charitable and communal projects and organizations in our hometown of Wolfenbüttel in Germany. The family owners of Mast-Jägermeister remain close to the business’s f... READ MORE >