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Jägermeister Cold Brew Coffee Leading the Bitter Conversation


Jägermeister Cold Brew Coffee Leading the Bitter Conversation w/

Jägermeister has been leading at the forefront of bitter for many decades at this point. Jägermeister has helped the American palate broaden its horizons in flavor, and may I say that when drinking Jägermeister, you are learning! Well, maybe a stretch, but not that far off, especially with Jägermeister Cold Brew Coffee.

Quick! Name two liquids other than Jägermeister that would be considered bitter. I'm sure most of you said coffee as one and perhaps craft beer? Or you probably mentioned a non-potable bitter that you have used when making certain cocktails. Traditionally, people favor salty and sweet tastes, but fatigue has finally set in. With our palates maturing, we are now experiencing a new trend towards the complex yet interesting profile of bitterness. Bitter is making moves in foods and beverages and how it impacts your day to day life.

Join Willy Shine, Brand Meister at Jägermeister, as he explores the beautiful world of bitterness with some of the people leading the way. From New York City to San Diego, he meets up with bartenders, chefs, and coffee roasters who are doing incredible things with the unique, delicious, and increasingly popular flavor.

All Things Bitter: Cocktail Edition

If you want to understand the vast world of bitter cocktails, there's no better place to go than to visit Sother Teague at his a cozy New York City bar stocked with hundreds of bitter tinctures, liqueurs, and more. Willy Shine joined Sother , to sample a bitter take on the Old Fashioned and discuss what makes bitterness such an irresistible and unique flavor.
Click here.

All Things Bitter: Coffee Edition
More people are starting to enjoy bitterness in everything, from chocolate and salads to beer and cocktails. But it's coffee that helps many people develop their palates enough to appreciate bitter, which is why Willy Shine met up with Matt Delarosa of Ironsmith Coffee Roasters in San Diego to talk about how balance is critical when it comes to bitter. That's true if you're talking about coffee, Jägermeister, or the complex and delicious mix of the two: Jägermeister Cold Brew Coffee. Click here.

All Things Bitter: Food Edition
Whether you're scanning the menu at an upscale restaurant or a casual pub, you've probably noticed an uptick in Brussels sprouts, kale, and other bitter foods. Willy Shine sat down with Chef Chris Santos and his Bar Manager Megan Ardizoni to understand the growing popularity of bitter—and the best ways to utilize the distinct flavor. Click here._______
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