Ice Cold Pour
Jägermeister Akademie Launch Party Woman



Cassaundra Hollaway - Society Lounge
What a blast with some incredible people, great dance moves, and all that yummy Jäger!! Thank you for letting us take part in such a fun program!

Marie Simoes - Smedley’s Bar and Grille
Thank you and your team for all your hard work!! Such a wonderful graduation party. Really, really nice! It was appreciated.

John Bernard; Porco Lounge and Tiki Room
I won a Jägermeister leather jacket!! My mind is blown!! #SuperGeeked.

Leo Weekly
The Jäger of the future. Check out the full article

The Jägermeister AKADEMIE is a one-of-a-kind, unique educational experience designed to help the bartender be a better version of themselves and is dedicated to sharing knowledge & skills with our bartender family nationwide.

The AKADEMIE is hosted by Brand Meister Willy Shine of Mast Jägermeister US. To Willy, bartending was a life passion, a sport, a place to strive to be your absolute best & live in the moment! While he wore many hats in this industry, it wasn't easy to find advice, inspiration, or education on bartending in the early years. As a lifelong dedicated bartender, keen on all styles and all things “bar & beverage,” Mast-Jägermeister & Willy’s goal is to pay forward much of the knowledge & mentorship he has received throughout his career.

In AKADEMIE, you embark on a journey of three educational and inspirational courses: Welcome to Jägermeister, All Things Bitter, & Bartender Tips & Tricks.

This is the beginning of becoming your best, achieve your goals & take your career to the next level.” But wait, this is just the beginning, and there is way more to come. The first three courses are essential but just the beginning as there is much more in the works.

We want to take a moment to congratulate the inaugural class of 2019.

Thank you for taking the first step with us on Jägermeister AKADEMIE. Congratulations, Class of 2019!

We are dedicated to helping all of you develop your craft as a bartender and take your career to the next level. We applaud you all for taking the time to better yourselves with Jägermeister AKADEMIE.

We realized it could be hard to find real education on being a Bartender, learning proper cocktails, or bar hospitality. Surround yourself with the best, find a mentor, learn techniques from chefs, stay tuned for more courses in Jägermeister AKADEMIE and keep that passion and persistence.

We applaud you all for your dedication, commitment, and hard work in your day-to-day lives, as well as for giving your time to the Jägermeister AKADEMIE. If anyone is interested in taking AKADEMIE in the future, please email us at bartender@jagermeister.com or DM Willy @shinedrinks on IG.