JÄGERMEISTER COLD BREW COFFEE HAS ARRIVED 2020

WHAT BARTENDERS ARE SAYING

Brian Prugalidad - San Diego, CA
I would say that Jägermeister Cold Brew is just as incredible as you would expect, with applications that stretch far beyond expectation... Yes, Cold Brew and Tonic, or it used as an accent in a stirred direct cocktail, are delicious but Cold Brew used as a split base in a tiki cocktail makes surprising sense.

James Menkal - Denver, CO
Cold Brew and Jägermeister have been incredibly delicious and well-balanced classic pairing for ages. I'm just stoked that it finally gets its own bottle.

WHAT THE MEDIA IS SAYING

Delish
We Tried Jägermeister Cold Brew Coffee and Will Be Adding It To Our Next Brunch. Check out the full article.

Beverage Industry
2019 Beverage Innovation of the Year. Check out the full article.

The Manual
6 Coffee Liqueurs and Spirits to Drink Right Now. Check out the full article here.

Fortune
Hard Coffee Is the Next Big Drink Trend. Check out the full article here.

WHITE PLAINS, N.Y.— Jägermeister, the no. 1 selling imported liqueur in the United States, continues to evolve its innovation strategy with the launch of a brand-new product: Jägermeister Cold Brew Coffee. Combining Jägermeister's 56 herbs, blossoms, roots, and fruits with the flavors of intense, rich Arabica coffee and cacao, Jägermeister Cold Brew Coffee is a new iteration of the iconic Jägermeister ice-cold shot experience.

Made exclusively with all-natural ingredients, each component blends to create a well-balanced shot with a harmonious flavor profile. "Inspired by the need for a complex and flavorful product that would complement those high energy moments, we at Jägermeister are continuing to innovate to meet consumer demands and flavor profiles," says Chris Peddy, Chief Marketing Officer of Mast-Jägermeister US. "We wanted to recruit a new generation of drinkers, and to do so; we knew we had to create the perfect liqueur to be enjoyed across numerous occasions. Jägermeister Cold Brew Coffee presents consumers with a premium product that will embrace the unexpected and defy expectations."

The meticulously chosen coffee and cacao beans perfectly complement the high-quality ingredients and the gentle maceration process that has been used to create Jägermeister for more than 80 years. The distinctive flavor characteristics of Jägermeister Cold Brew Coffee make it a unique premium herbal liqueur with coffee for optimal enjoyment.
"Combining Jägermeister with coffee has been a fan favorite for years, so we wanted to perfect that experience for our consumers and create a product where those flavors were perfectly balanced,” says Jack Carson, Director of Innovation at Mast-Jägermeister US. "Jägermeister Cold Brew Coffee fits seamlessly into our portfolio and strengthens our position as the world’s leading liqueur brand while speaking to our audience who want to live boldly and experience disruptive new things."