Heart of The House NYC

Tell us the inspiration behind the recipe.

Jägermeister is a quintessentially German product that’s built on a foundation of a strong heritage, so I wanted to create a dish to celebrate Germany. I also wanted to highlight and showcase some of the ingredients found in Jägermeister to tie the dish to the drink. Luckily Jägermeister boasts 56 ingredients, and many are easily applied to cooking! I live and work in the Lower East Side of Manhattan and part of the neighborhood is known as Little Germany. This dish pays homage to that heritage’s traditions that have carried over to the city and both remained true to the past all the while looking toward a bright future.

Tell us why Jägermeister Cold Brew or Jägermeister Original works in the recipe.

Jägermeister lends itself to this recipe in several ways. It adds a distinct anise flavor to the caramelized onions and the spice rub is made from ingredients found in the bottle and gives depth of flavor to the pork. Plus, the addition of ginger in the applesauce as well as poppy and saffron in the slaw really ties the dish together.

Tell us why you love your city.

I love NYC because it takes on all comers with open arms, Lady Liberty stands as a testament to that,and she burns her torch to light the way. In this city, the everyman can bend elbows with the gentry and strike up conversations spanning all manner of subjects. The opportunities are as boundless as one’s imagination and living here makes one the envy of the world. As they say, if you can make it here. . .

The inspiration behind the cocktail creation.

This edition of Jägermeister Behind the Shot focuses on the city where you live and I live in the greatest city in the world! In fact, I grew up in the melting pot that is New York City. In Queens, to be more specific, which represents around 120 nationalities & 130 languages. My heritage of German & Italian descent led me to use both German & Italian liqueurs. Further, I incorporated my love for coffee & chocolate which I get a beautiful balance of the two with Jägermeister Cold Brew. With the finishing touches being my go-to spirit American whiskey to make a variation of my favorite cocktail the Negroni.

Cocktail Name: No Redemption

Bartender Name: Bruce Shultz

Recipe:

• 1 part Jägermeister
• 0.75 part American Rye Whiskey
• 0.50 part Lucano
• 0.75 part sweet vermouth
• 2 dashes of tobacco bitters
  

Tips and Tricks:

Combine all ingredients in a mixing vessel, add ice, stir, & strain over rocks. Express lemon twist & place in a rocks glass.

What do you love most about your city?

I’m perpetually obsessed with the culture & ethnicity this city drowns in every day. It is amazing to think of all these nations & ethnicities represented here, all while getting along & respecting one another. Also, there’s never a dull moment either. I’m lucky to have been from somewhere that has helped me be an open person that accepts & celebrates all walks and ways of life. As an added bonus of this diversity, the food & beverage experiences are almost endless.