Jägermeister | Best Nights | Our Stages, Our Stories

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Jägermeister Save our stages sign

Our Stages, Our Stories


The #savethenight platform was created to highlight and support Artists, Bartenders, DJs, and the entire nightlife community affected by COVID-19.

As part of our global Save the Night initiative, Jägermeister and the National Independent Venue Association (NIVA) announced a long-term partnership with the goal of helping to preserve independent live music venues across the United States through the Save Our Stages initiative.

Kicking off with a $1 million donation to the National Independent Venue Foundation, a 501(c)3, for the NIVA Emergency Relief Fund, Jägermeister and NIVA began to raise awareness and support both for the fund and the surrounding nightlife community.

In 2021 Jägermeister and NIVA launched ‘Our Stages, Our Stories,’ the second wave of their partnership focused on preserving independent live music venues across the United States.

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Our Stages, Our Stories

Spotlights Industry Staff

 ‘Our Stages, Our Stories’ spotlights industry staff — the bartenders, audio engineers, door staff, ticket-takers, the DJs, and more — as they contemplate one year away from nightlife and the possibility of its return.

The collection of vignettes highlights independent venues and members of their staff in seven markets across the U.S., including Los Angeles, Detroit, New York, New Orleans, Austin, Chicago, and Atlanta.

The campaign focuses on what nightlife workers miss about live shows – from the roar of the crowd to the art that’s been lost along the way; each of their stories is as unique and personal as the community they are from.

In addition to the stories from these markets, artists from across the U.S. have signed on to help spread the message, including legendary rapper Kurtis Blow, iconic superstar Big Freedia, R&B chart-topper Dani Leigh, Grammy-nominated producer duo Take A Daytrip, international heavyweight Lolo Zouaï, actor and comedian extraordinaire Flula Borg, rapper, singer, songwriter and record producer Kota the Friend and comedian, and “Orange Is the New Black” star Lea DeLaria. These artists will be sharing their favorite memories from live shows in independent venues while helping to amplify awareness through their social channels.

Watch the ‘Our Stages, Our Stories’: 30-second launch clip, and follow @JägermeisterUSA for additional stories over the coming months.

September 2021
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