Willy Shine began his career in Boston, MA, in the '90s and has been pioneering the craft of Bartending for over 25 years and is keen on all styles. He cut his teeth in Nantucket Island & Aspen, Colorado, and soon made his way to NYC, where he quickly made a name for himself in the bartending community. Willy has worn many hats in the industry as an accomplished bartender, hospitality consultant, and educator. He has consulted on bar development, beverage programs, and festivals. He has worked in some of the most prestigious establishments in the U.S. He has a passion for educating and paying forward the wisdom and knowledge that has been bestowed upon him throughout his career. Since 2015 Willy has served as the Brand Meister for Mast-Jägermeister US. He is an industry expert and educator who has had the opportunity to travel the globe to see, touch, smell and taste some of the world's most well-made cocktails and spirits.