Shift Drink
Meister-approved cocktails to try for yourself
The Hustle
Welcome to Shift Drink, showcasing and celebrating bartending talent across the country. Shift Drink will bring it with unique and inspiring cocktails created by local bartenders & mixologists, highlighting their cities. Let's visit New York, with Michael Toscano.
Cocktail: The Hustle
Recipe:
- 2 parts Jägermeister
- 1 part Cold Brew Concentrate
- 2 parts Fever Tree Indian Tonic Water
Garnish: Everything bagel seasoning and sugar rim
Method: Build in the glass Using an atomizer to get an even layer of water across the side of the glass you’d like to garnish with the everything bagel sugar rim. I often-times only season one side of a glass to give the guest the option of whether they want to enjoy the seasoning with each sip. Start with the 1 part Cold Brew Concentrate poured over the ice Add 2 parts Jägermeister Using the spiral of a bar spoon pour the 2 parts tonic down into the cocktail gently lift the ice from the bottom several times and gently stir to mix the ingredients without causing the tonic to bubble. Enjoy responsibly.
*Everything bagel seasoning sugar rim is blended 1:1 seasoning to granulated sugar
Scroll down to get to know Michael & make the cocktail!
Hey Michael, what inspired you to create this amazing cocktail?
What New Yorker doesn’t understand hustle? Constantly moving,; running on nothing more than an iced coffee, sugar, and an everything bagel, bacon, egg and cheese. As I reacclimate to NYC after living in Los Angeles, I can’t stop thinking about the inspiration I feel when I’m surrounded by people who truly understand hustle..
We may be a little bitter at times, but just like this cocktail, there’s a touch of sweet just under the bitter surface. No way a new yorker is letting anyone carry a stroller up or down the subway steps without offering to help! New York will beat your ass 6 days out of ten, 3 days will just be okay, but that 1 day when the hustle pays off! There is nothing better than that. So find your inspiration, enjoy a great drink with friends, but don’t ever forget to hustle.
What does hospitality mean to you?
There is no way I could answer this in the allotted space I have for this feature, so let me just say, it is EVERYTHING. It is the foundation of what I choose to do for a living. I love making people feel good and creating experiences for them. The cocktails and food are just the methods we use to accomplish the ultimate goal.
Michael began his career in Indianapolis working his way up from bar back to general manager. In 2016, Michael and his wife Brooke made the move to New York City where he joined the team at the former #1 Bar in the world. Over his time there he moved into a head bartender role and helped execute pop ups around the world. He then made the move to the other side of the bar to become the New York Brand Ambassador for Whiskey Brand. He’s most recently returned from Los Angeles where he was the Lead Bartender and part of the re-opening team that brought a Beverly Hills iconic bar, back to life. His eyes are now set on opening his open space with his wife Brooke in the only place to ever feel like home, New York City.
